Storybranch is a company that creates fun learning material for children around forest, trees, sustainability and biodiversity.

Dr Arbo is the main character of the first book.

Dr Arbo’s first book is The magic within a tree.

Storybranch logotype. Brand logotype
Storybranch logotype. Brand logotype

We deliver complex topics through simple explanations.

We do this by creating beautiful, immersive & magical stories that connects knowledge to storytelling.

To promote behavioral change towards regenerative practices.

cartoon creature, guardian of the forest dressed as an artist with color ©Ivón Hassel, 2024
cartoon creature, guardian of the forest dressed as an artist with color ©Ivón Hassel, 2024
Cartoon Creature, guardian of the forest dressed as a unicorn with a magic wound.©2024.Ivón Hassel
Cartoon Creature, guardian of the forest dressed as a unicorn with a magic wound.©2024.Ivón Hassel
cartoon creatures guardians of the forest, dressed as chemist and worker of forest
cartoon creatures guardians of the forest, dressed as chemist and worker of forest
Cartoon guardians of the forest. behavioral change.Copyright Ivón Hassel, 2024
Cartoon guardians of the forest. behavioral change.Copyright Ivón Hassel, 2024
cartoon creature, guardian of the forest dressed with a lab coat.Copyright Ivön Hassel, 2024
cartoon creature, guardian of the forest dressed with a lab coat.Copyright Ivön Hassel, 2024

Promote talent cultivation.

We hope that with the feeling of connection, change follows.

Raise awareness of our interconnection with nature.

Promote science from early age.

cartoon creatures, guardians of the forest holding hands around a tree. Sustainability, biodiversity
cartoon creatures, guardians of the forest holding hands around a tree. Sustainability, biodiversity
cartoon guardian of the forest with heart eyes. Biodiversity, forestry. Copyright 2024, Ivón Hassel
cartoon guardian of the forest with heart eyes. Biodiversity, forestry. Copyright 2024, Ivón Hassel

Our mission

At StoryBranch, we believe in the transformative power of knowledge and connection. Our mission is to raise awareness about our relationship with forests and biodiversity, emphasizing that every action we take matters. From the smallest seed to the tallest tree, everything is interconnected, and we are all guardians of our planet

Bridging the Knowledge Gap

Many children, especially in underserved regions, lack access to the knowledge about wood science and forestry. We strive to make this knowledge accessible to all, particularly those living near rich, yet often underappreciated forests. Our goal is to cultivate an awareness that transcends borders and encourages collaboration among communities worldwide.

Why Trees?

Trees are vital to our ecosystem. They offer shelter, sustain biodiversity, and even communicate with one another. Understanding their anatomy and functions can ignite a passion for conservation in young hearts and minds. We want to inspire children and adults alike to see trees as allies in our quest for environmental sustainability, not just as building materials.

Empowering Change

Through exposure to diverse cultures and practices, we can all learn to appreciate and care for our environment. We believe in the importance of vernacular knowledge and culture, and how they shape our behavior and understanding. Our resources aim to make science fun, relevant, and accessible for everyone.

Investing in our youth nurtures their happiness and aspirations, while supporting sustainable industries that rely on the harmony between development and conservation.

Our team

We are currently seeking passionate individuals to join our mission. As the founder, I invite writers, scientists, educators, game developers, and others to collaborate in creating meaningful change. Together, we can build a diverse team dedicated to science, sustainability, education and innovation.

Photo of Ivón Hassel
Photo of Ivón Hassel
Ivón Hassel

Founder / Engineer and Researcher

This can be you!

Educator

Game Developer

Scientist

Journalist

Seller

Economy Magician

Blogger

Social Worker

Computer Geek

Discover the Magic of Trees

Story Branch inspires children through storytelling and science, exploring the wonders of trees and nature while fostering environmental stewardship and awareness about climate change.

Storybranch identity image of cross section of a tree, purple color
Storybranch identity image of cross section of a tree, purple color