At Storybranch® we create fun learning material about forest, trees, sustainability and biodiversity.
Dr Arbo is the main character of the first book.
The magic within a tree is Dr. Arbo’s first book.
We are creating a platform to connect us all, around topics of Biodiversity, Forestry and Wood Science.
We take pride in our original illustrations, all of which are protected by copyright. Our registered trademark reflects our commitment to quality and creativity.
Promote science from early age.
Raise awareness of our interconnection with nature.
What do we do?
We deliver complex topics through simple explanations.
Promote talent cultivation.
We hope that with the feeling of connection, change follows.
Why?
To promote behavioral change towards regenerative practices.
How?
We do this by creating beautiful, immersive & magical stories that connects knowledge to storytelling.
Our Mission
At Storybranch®, we believe in the transformative power of knowledge and connection.
Our mission is to raise awareness about our relationship with forests and biodiversity, emphasizing that every action we take matters.
From the smallest seed to the tallest tree, everything is interconnected, and we are all guardians of our planet
Bridging the Knowledge Gap
Many children, especially in underserved regions, lack access to the knowledge about wood science and forestry.
We strive to make this knowledge accessible to all, particularly those living near rich, yet often underappreciated forests.
Our goal is to cultivate an awareness that transcends borders and encourages collaboration among communities worldwide.
Why Trees?
Trees are vital to our ecosystem. They offer shelter, sustain biodiversity, and even communicate with one another.
Understanding their anatomy and functions can ignite a passion for conservation in young hearts and minds.
We want to inspire children and adults alike to see trees as allies in our quest for environmental sustainability, not just as building materials.
Empowering Change
Through exposure to diverse cultures and practices, we can all learn to appreciate and care for our environment.
We believe in the importance of vernacular knowledge and culture, and how they shape our behavior and understanding.
Our resources aim to make science fun, relevant, and accessible for everyone.
Investing in our youth nurtures their happiness and aspirations, while supporting sustainable industries that rely on the harmony between development and conservation.
Dr Arbo is a curious and enthusiastic arborist, a tree doctor.
There are many like her living inside the trees. They are the guardians of the forest, and help the trees stay healthy and happy.
She and her friends use an amazing underground fungal system, called the mycorrhizal network, to navigate the world and reach all forests, from boreal to tropical.
They communicate with each other, and with all the creatures living in and on the trees, the soil and under it.
They can also communicate with children and whoever still keeps the magic inside their hearts…
So pay attention next time you are in a forest, or near a tree…listen carefully, you might hear Dr Arbo.
Bring a magnifier, you might also see her and her friends!
Ivón is a passionate explorer and researcher with a heart full of curiosity. From land rich in trees but scarce in resources, she left her hometown in Argentina, family, and familiar comforts to embark on a journey of self-discovery and adventure.
She is a building engineer, who throughout her travels, has immersed herself in diverse cultures, savoring new tastes and sights. Briefly lived in Israel, where she witnessed firsthand how agriculture transformed a landscape and changed lives. Backpacked through almost all of Southeast Asia, as well as India and Europe, where she met incredible people and formed bonds that transcended distance and experiencing the powerful connections that bind us all.
Her academic journey took her to Kyoto, Japan, where she earned her master’s and PhD from the Research Institute for Sustainable Humanosphere, RISH. Fascinated by the unique blend of tradition and innovation, she found Japan to be her magical land. She got fascinated by sustainability and cultural preservation, including the study of traditional architectural techniques. Committed to conservation goals, helped developing a unique device to test mechanical properties of materials using digital image analysis. This device, which optimizes resource use by requiring only one sample, has been instrumental in projects like the Vasa ship restoration.
Beyond her professional pursuits, she enjoys illustrating, writing, and storytelling. She loves creating fun environments through building projects that incorporate diverse materials and refurbishing various items, from furniture to fabrics. A passionate advocate for children’s education, she designs engaging activities related to science and experimental discoveries with her own children as main sources of inspiration.
She believes strongly in the interconnectedness of all things and aims to inspire hope and unity among children worldwide. The world’s beauty is diverse and magical, and she is committed to helping protect it for future generations.
Currently, she is focused on developing projects aligned with sustainable development and sustainable project management, while also seeking opportunities for collaboration and research.
We are currently seeking passionate individuals to join our mission.
As the founder, I invite writers, scientists, educators, game developers, and others to collaborate in creating meaningful change.
Together, we can build a diverse team dedicated to science, sustainability, education and innovation.
Ivón Hassel
Founder / Building Engineer and Researcher
This can be you!
Educator
Game Developer
Scientist
Journalist
Seller
Economy Magician
Blogger
Social Worker
Computer Geek